The Mighty Quill built a search-led content engine that generated 1,636 Google clicks, 2,011 organic sessions, and improved average search position from 21.7 to 8.3 by August 15, 2026.
The Client
FloodTape® is a Duke Product Line brand based in St. Augustine, Florida. Founded by Matthias Herzog, it offers an extra-wide, double-sided tape designed for temporary DIY sealing around doors, windows, garages, RVs, trailers, and other vulnerable entry points.
Product performance, compatible surfaces, and removal characteristics are manufacturer claims; Amazon status and ratings can change.
The Challenge
When the campaign began in October 2025, FloodTape® had no consistent SEO publishing program. Six legacy posts are currently dated before campaign launch, but the domain generated only 559 impressions over the prior 48 days and averaged position 21.7—making it difficult to reach people who were not already searching for the brand.
Campaign posts live at launch
Search queries with impressions—mostly positions 80–96
Average clicks per day
Average impressions per day
Average search position
Total impressions over the 48-day baseline
What We Did
From campaign launch through August 15, 2026, 58 new posts went live. The site reached 64 live posts in total, with 63 indexable in its XML sitemap.
Targeted flood prevention, sandbag alternatives, water under doors, winter draft protection, and emergency preparedness.
Content for homeowners, renters, RV owners, small businesses, and commercial properties — covering every FloodTape® use case.
Every post structured for AI search discovery — showing up in ChatGPT, Perplexity, and other AI platforms alongside traditional Google results.
A sustained cadence expanded the site to 64 live posts across flood prevention, water intrusion, seasonal protection, and product-use topics.
The Results
Before publishing began, FloodTape® generated 41 clicks and 559 impressions in 48 days. From the first blog posts on October 22, 2025 through August 15, 2026, the site generated 1,636 clicks and 149,945 impressions while average position improved from 21.7 to 8.3.
Month by Month
Search visibility compounded month after month—from 36 daily impressions during launch to 742 per day in the first half of August.
First posts go live and begin indexing.
The first full month builds early search traction.
Seasonal demand and a growing content footprint accelerate visibility.
Monthly impressions cross 15,000 for the first time.
Clicks continue climbing despite the shorter month.
The blog sets a new monthly click record.
Visibility expands again, passing 18,000 impressions.
A new high: 24,690 impressions and 241 clicks.
Organic visibility holds near 20,000 monthly impressions.
The site reaches its highest full-month click total yet.
In just 15 days, the blog averages 742 impressions per day.
Source: Google Search Console. August 2026 is a partial month covering August 1–15.
Top Performing Content
The water-under-door article became the site's strongest organic entry point, generating more than half of all post-publishing Google clicks by itself.
This high-intent article meets homeowners at the exact moment they are trying to solve a water-intrusion problem—then introduces FloodTape® as a practical option.
| Post Title | Clicks | Impressions |
|---|---|---|
| How to Stop Water Under Door | 915 | 81,443 |
| Cost of Flood Damage Prevention | 106 | 27,436 |
| Alternative to Sandbags for Flooding | 76 | 12,832 |
Source: Google Search Console, October 22, 2025–August 15, 2026.
GA4 Organic Growth
From September 4, 2025 through August 15, 2026, organic search led every GA4 channel with 2,011 sessions and represented 27.77% of all site sessions.
GA4 channel attribution, September 4, 2025–August 15, 2026.
FloodTape® is being discovered beyond traditional search. GA4 recorded 122 sessions from ChatGPT, seven from Perplexity, three from Claude, and one from Gemini through August 15, 2026.
Identifiable GA4 source/medium referrals, September 4, 2025–August 15, 2026.
Search Expansion
Before publishing, only 18 queries generated impressions and most ranked on pages 8–10. By August 15, Search Console reported at least 1,000 queries, while the site's post-publishing average position improved from 21.7 to 8.3.
Positions reflect the post-publishing period through August 15, 2026 and can fluctuate over time.
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