How The Mighty Quill helped a Florida-based flood protection startup build organic visibility from scratch — now discovered on Google, Bing, ChatGPT, and more.
The Client
FloodTape® is a patented, DIY flood protection tape designed to seal doors, windows, garages, and more against flood water, mud, snow, and wind. Based in St. Augustine, Florida, FloodTape® is sold on Amazon with a 4.8-star rating and an Amazon's Choice badge, and direct via myfloodtape.com.
The Challenge
When we started working with FloodTape® in October 2025, they had a minimal single-page website with zero blog content. No organic search strategy — only ranking for branded terms like "floodtape" and "flood tape." Their online presence was essentially invisible to anyone not already searching for them by name.
Blog posts published
Keywords with any impressions — most at position 80-96 (pages 8-10)
Average clicks per day
Average impressions per day
Average search position
Total impressions over ~48 days before content
What We Did
We published ~40 blog posts since October 22, 2025 — each one optimized for both traditional search engines and AI search platforms like ChatGPT and Perplexity.
Targeted flood prevention, sandbag alternatives, water under doors, winter draft protection, and emergency preparedness.
Content for homeowners, renters, RV owners, small businesses, and commercial properties — covering every FloodTape® use case.
Every post structured for AI search discovery — showing up in ChatGPT, Perplexity, and other AI platforms alongside traditional Google results.
A steady publishing cadence since October 22, 2025 — building topical authority and capturing long-tail search demand across flood protection topics.
The Results
The difference is unmistakable. Here's a side-by-side comparison of FloodTape®'s Google Search Console data before and after our content strategy kicked in.
Month by Month
Watch how FloodTape®'s search visibility grew month over month — from a handful of daily impressions to hundreds.
First posts go live. Early indexing begins.
Content gains traction. Impressions jump 7x from first month.
Winter search demand kicks in. Impressions nearly triple.
Peak month. 15,830 impressions — 511 per day. Content authority established.
Strong momentum continues. Clicks climbing month over month.
Highest monthly clicks yet. Momentum holds strong into spring.
Top Performing Content
This single blog post became FloodTape®'s #1 traffic-driving page after the homepage — capturing high-intent search traffic from people actively dealing with water intrusion problems.
| Post Title | Clicks | Impressions |
|---|---|---|
| How to Stop Water Under Door: What I Learned From My Neighbor's $8,000 Mistake | 203 | 17,186 |
| Cost of Flood Damage Prevention | 55 | 17,950 |
| Alternative to Sandbags | 39 | 7,690 |
GA4 Organic Growth
Google Organic is now the #2 traffic source for FloodTape®, driving 713 sessions (32.86% of all traffic). Organic sessions grew from 46 in September to 200 in March — a 335% increase.
This content isn't just for Google anymore. ChatGPT is the #3 traffic source for FloodTape® at 115 sessions (5.3% of all traffic). FloodTape® is also getting traffic from Perplexity AI — proof that an AI-optimized content strategy pays off across platforms.
Keyword Expansion
Before our content strategy, FloodTape® ranked for just 18 keywords — mostly branded terms buried on pages 8-10 of Google. Now they rank for 100+ keywords, many in the top 10.
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