From October 22, 2025 through August 31, 2026, The Mighty Quill built a search-led content engine that generated 1,756 Google clicks and 160,140 impressions while improving average search position from 21.7 to 8.4.
The Client
FloodTape® is a Duke Product Line brand based in St. Augustine, Florida. Founded by Matthias Herzog, it offers an extra-wide, double-sided tape designed for temporary DIY sealing around doors, windows, garages, RVs, trailers, and other vulnerable entry points.
Product performance, compatible surfaces, and removal characteristics are manufacturer claims; Amazon status and ratings can change.
The Challenge
When the campaign began in October 2025, FloodTape® had no consistent SEO publishing program. Six legacy posts are currently dated before campaign launch, but the domain generated only 559 impressions over the prior 48 days and averaged position 21.7—making it difficult to reach people who were not already searching for the brand.
Campaign posts live at launch
Search queries with impressions—mostly positions 80–96
Average clicks per day
Average impressions per day
Average search position
Total impressions over the 48-day baseline
What We Did
By August 15, 2026, 58 new posts had gone live. The site had reached 64 live posts in total, with 63 indexable in its XML sitemap at that verification point.
Targeted flood prevention, sandbag alternatives, water under doors, winter draft protection, and emergency preparedness.
Content for homeowners, renters, RV owners, small businesses, and commercial properties — covering every FloodTape® use case.
Every post structured for AI search discovery — showing up in ChatGPT, Perplexity, and other AI platforms alongside traditional Google results.
A sustained cadence expanded the site to 64 live posts across flood prevention, water intrusion, seasonal protection, and product-use topics.
The Results
Before publishing began, FloodTape® generated 41 clicks and 559 impressions in 48 days. From the first campaign posts on October 22, 2025 through August 31, 2026, the site generated 1,756 clicks and 160,140 impressions while average position improved from 21.7 to 8.4.
Month by Month
Search visibility compounded from 36 daily impressions during launch to 688 per day across the completed month of August—59× the pre-campaign pace.
First posts go live and begin indexing.
The first full month builds early search traction.
Seasonal demand and a growing content footprint accelerate visibility.
Monthly impressions cross 15,000 for the first time.
Clicks continue climbing despite the shorter month.
The blog sets a new monthly click record.
Visibility expands again, passing 18,000 impressions.
A new high: 24,690 impressions and 241 clicks.
Organic visibility holds near 20,000 monthly impressions.
The site reaches its highest full-month click total yet.
A second straight month above 21,000 impressions, with daily visibility edging above July.
Source: Google Search Console. October is a partial launch month; November through August are completed calendar months.
Top Performing Content
The water-under-door article became the site's strongest organic entry point, generating more than half of all post-publishing Google clicks by itself.
This high-intent article meets homeowners at the exact moment they are trying to solve a water-intrusion problem—then introduces FloodTape® as a practical option.
| Post Title | Clicks | Impressions |
|---|---|---|
| How to Stop Water Under Door | 979 | 87,735 |
| Cost of Flood Damage Prevention | 108 | 27,739 |
| Alternative to Sandbags for Flooding | 92 | 14,193 |
Source: Google Search Console, October 22, 2025–August 31, 2026.
Earlier GA4 Verification
In the latest accessible GA4 verification window, September 4, 2025 through August 15, 2026, organic search led every channel with 2,011 sessions and represented 27.77% of all site sessions.
GA4 channel attribution, September 4, 2025–August 15, 2026.
The latest accessible GA4 verification window also showed discovery beyond traditional search: 122 sessions from ChatGPT, seven from Perplexity, three from Claude and one from Gemini through August 15, 2026.
Identifiable GA4 source/medium referrals, September 4, 2025–August 15, 2026.
Search Expansion
Before publishing, only 18 queries generated impressions and most ranked on pages 8–10. By August 31, the Search Console query table had reached its 1,000-row interface cap, while the campaign average position improved from 21.7 to 8.4.
Positions reflect the campaign period through August 31, 2026 and can fluctuate. The 1,000 rows are Search Console’s current interface cap, not a claim of exactly 1,000 ranking keywords.
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